Real work.
Real results.
SEO is a long game, and the results are measurable. Here's a look at the kind of work that's been done and what it's actually delivered for the businesses involved.
Want results like these for your business? Get in touch →
Aer Arann Islands
Tourism & Travel — Aran IslandsAer Arann Islands is an Irish regional airline offering daily flights between Connemara and the Aran Islands. With a unique product and a strong offering for visitors, the business was largely invisible in search — missing out on travellers actively looking for exactly what they provide.
Key Outcomes- Ranked above ferry competitors on Google for Aran Islands terms
- Organic traffic grew from 4% to 12% of total sessions
- 27% of traffic now from the US — a high-value, high-paying audience
The Challenge
Aer Arann Islands had no meaningful presence in organic search. Despite being one of only two ways to get to the Aran Islands, the airline wasn't appearing for any of the key terms travellers use when planning a trip — searches like "flights to Aran Islands", "things to do in Galway", or "how to get to Inis Mór". Ferry operators were dominating the results, and organic traffic made up just 4% of total sessions. The business was essentially invisible to the visitors most likely to book.
The Approach
- Full SEO audit to identify technical gaps, crawlability issues, and missing on-page signals
- Keyword research targeting high-intent travel queries for the Aran Islands and Galway region
- On-page optimisation of core landing pages — titles, headings, metadata, and content structure
- Content development targeting informational queries used by travellers in the planning phase
- Competitor analysis to understand how ferry operators were winning in search and where the gaps were
- Ongoing refinement based on Search Console data as rankings developed
The Results
- #1 Ranked above ferry competitors Now appearing above established ferry operators on Google for core Aran Islands search terms — the most competitive results in this space.
- 3× Organic traffic tripled Share of organic traffic grew from 4% to 12% of total sessions — a channel that previously contributed almost nothing now drives consistent, high-quality visits.
- 27% American audience reached More than a quarter of organic traffic now comes from the United States — travellers with higher budgets and longer trip horizons, actively researching Ireland.
Let's get your
business found.
Tell me a bit about your business and what you're trying to fix. I'll come back to you within 24 hours.